Privacy Policy
With this Privacy Policy, we provide information about which personal data we process in connection with our activities and operations, including our
For individual or additional activities and operations, further data protection declarations and other legal documents such as general terms and conditions, terms of use or conditions of participation may apply.
We are subject to Swiss data protection law and any applicable foreign data protection law, in particular that of the European Union (EU) with the European General Data Protection Regulation (GDPR).
The European Commission recognized in its decision of 26 July 2000 that Swiss data protection law ensures adequate data protection. In its report of 15 January 2024, the European Commission confirmed this adequacy decision.
1. Contact addresses
Responsibility for the processing of personal data:
Jurata AG Niederdorfstrasse 43 8001 Zurich
In individual cases, there may be other controllers for the processing of personal data or joint controllership with at least one other controller.
2. terms and legal basis
2.1 Terms
Personal data: Any information relating to an identified or identifiable natural person.
Personal data of a particularly sensitive nature: data concerning trade union, political, religious or philosophical beliefs and activities, data concerning health, privacy or racial or ethnic origin, genetic data, biometric data uniquely identifying a natural person, data relating to criminal or administrative sanctions or prosecutions, and data relating to social assistance measures.
Processing: any handling of personal data, regardless of the means and procedures used, such as retrieving, matching, adapting, archiving, storing, reading out, disclosing, obtaining, recording, collecting, deleting, disclosing, arranging, organizing, storing, modifying, disseminating, linking, destroying and using personal data.
Data subject: Natural person about whom we process personal data.
European Economic Area (EEA): Member states of the European Union (EU) and the Principality of Liechtenstein, Iceland and Norway.
Note: The European General Data Protection Regulation (GDPR) refers to the processing of personal data as the processing of personal data and the processing of particularly sensitive personal data as the processing of special categories of personal data(Art. 9 GDPR).
2.2 Legal basis
We process personal data in accordance with Swiss data protection law, in particular the Federal Act on Data Protection (Data Protection Act, DPA) and the Ordinance on Data Protection (Data Protection Ordinance, DPO).
We process - if and insofar as the General Data Protection Regulation (GDPR) is applicable - personal data in accordance with at least one of the following legal bases:
- Art. 6 para. 1 lit. b GDPR for the necessary processing of personal data to fulfill a contract with the data subject and to carry out pre-contractual measures.
- Art. 6 para. 1 lit. f GDPR for the necessary processing of personal data to protect the legitimate interests of us or third parties, unless the fundamental freedoms and rights and interests of the data subject prevail. Legitimate interests are, in particular, our interest in being able to carry out our activities and operations in a permanent, user-friendly, secure and reliable manner and to communicate about them, to ensure information security, to protect against misuse, to enforce our own legal claims and to comply with Swiss law.
- Art. 6 para. 1 lit. c GDPR for the necessary processing of personal data to fulfill a legal obligation to which we are subject under any applicable law of member states in the European Economic Area (EEA).
- Art. 6 para. 1 lit. e GDPR for the necessary processing of personal data for the performance of a task carried out in the public interest.
- Art. 6 para. 1 lit. a GDPR for the processing of personal data with the consent of the data subject.
- Art. 6 para. 1 lit. d GDPR for the necessary processing of personal data in order to protect the vital interests of the data subject or another natural person.
3. type, scope and purpose
We process the personal data that is necessary to carry out our activities and operations in a permanent, user-friendly, secure and reliable manner. Such personal data may in particular fall into the categories of inventory and contact data, browser and device data, content data, meta or marginal data and usage data, location data, sales data as well as contract and payment data.
We process personal data for the duration required for the respective purpose(s) or by law. Personal data that no longer needs to be processed is anonymized or deleted.
We may have personal data processed by third parties. We may process personal data jointly with third parties or transfer it to third parties. Such third parties are, in particular, specialized providers whose services we use. We also guarantee data protection for such third parties.
We only process personal data in principle with the consent of the data subjects. If and to the extent that processing is permitted for other legal reasons, we may refrain from obtaining consent. For example, we may process personal data without consent in order to fulfill a contract, to comply with legal obligations or to protect overriding interests.
We also process personal data that we receive from third parties, obtain from publicly accessible sources or collect in the course of our activities and operations, if and to the extent that such processing is permitted for legal reasons.
4. Communication
We process personal data in order to communicate with third parties. In this context, we process in particular data that a data subject transmits when contacting us, for example by post or email. We may store such data in an address book or with comparable tools.
Third parties who transmit data about other persons are obliged to guarantee data protection for such data subjects. Among other things, the accuracy of the personal data transmitted must be ensured.
We use selected services from suitable providers in order to be able to communicate better with third parties.
We use in particular:
- bexio: Customer Relationship Management (CRM); Service provider: bexio AG (Switzerland); Privacy Policy: Privacy Policy, "Cloud and data security", "Data security - definition and measures for companies".
- HubSpot: Customer Relationship Management (CRM); Provider: HubSpot Inc (USA) / HubSpot Ireland Limited (Ireland) for users in the European Economic Area (EEA) and the United Kingdom; Privacy Policy: Privacy Policy, "Security, data protection and control mechanisms", "Trust Center".
5. Applications
We process personal data about applicants to the extent necessary to assess their suitability for an employment relationship or for the subsequent execution of an employment contract. The required personal data results in particular from the information requested, for example as part of a job advertisement. We may publish job advertisements with the help of suitable third parties, for example in electronic and printed media or on job portals and job platforms.
We also process the personal data that applicants voluntarily provide or publish, in particular as part of cover letters, CVs and other application documents as well as online profiles.
We process - if and insofar as the General Data Protection Regulation (GDPR) is applicable - personal data about applicants, in particular in accordance with Art. 9 para. 2 lit. b GDPR.
We may enable applicants to store their details in our Talent Pool in order to be able to consider them for future vacancies. We may also use such information to maintain contact and provide updates. If we assume that an applicant is eligible for an open position based on the information provided, we may inform the applicant accordingly.
We use selected services from suitable third parties to advertise positions via E-Recruitment and to enable and manage applications.
We use in particular:
- JOIN: e-recruitment; Service provider: JOIN Solutions AG (Switzerland); Data protection information: Data protection declaration.
6. Data security
We take appropriate technical and organizational measures to ensure data security appropriate to the respective risk. With our measures, we guarantee in particular the confidentiality, availability, traceability and integrity of the processed personal data, without being able to guarantee absolute data security.
Access to our website and our other online presence is carried out using transport encryption (SSL / TLS, in particular with the Hypertext Transfer Protocol Secure, abbreviated to HTTPS). Most browsers warn against visiting websites without transport encryption.
Our digital communication - like in principle all digital communication - is subject to mass surveillance without cause or suspicion by security authorities in Switzerland, the rest of Europe, the United States of America (USA) and other countries. We cannot exert any direct influence on the corresponding processing of personal data by secret services, police forces and other security authorities. We also cannot rule out the possibility that individual data subjects may be subject to targeted surveillance.
7. Personal data abroad
We process personal data in principle in Switzerland and the European Economic Area (EEA). However, we may also export or transfer personal data to other countries, in particular to process it or have it processed there.
We may export personal data to all countries and territories in the world, provided that the law there complies with decision of the Swiss Federal Council and - if and insofar as the General Data Protection Regulation (GDPR) is applicable - also in accordance with decision of the European Commission guarantees adequate data protection.
We may transfer personal data to countries whose law does not guarantee adequate data protection, provided that data protection is guaranteed for other reasons, in particular on the basis of standard data protection clauses or with other suitable guarantees. Exceptionally, we may export personal data to countries without adequate or appropriate data protection if the special requirements under data protection law are met, for example the express consent of the data subjects or a direct connection with the conclusion or execution of a contract. Upon request, we will be happy to provide data subjects with information about any guarantees or provide a copy of any guarantees.
8. Rights of data subjects
8.1 Data protection rights
We grant data subjects all rights in accordance with the applicable data protection law. In particular, data subjects have the following rights:
- Information: Data subjects may request information as to whether we process personal data about them and, if so, what personal data is involved. Data subjects also receive the information required to assert their data protection claims and ensure transparency. This includes the processed personal data as such, but also information on the purpose of processing, the duration of storage, any disclosure or export of data to other countries and the origin of the personal data.
- Correction and restriction: Data subjects can have incorrect personal data corrected, incomplete data completed and the processing of their data restricted.
- Erasure and objection: Data subjects may have personal data erased ("right to be forgotten") and object to the processing of their data with effect for the future.
- Data disclosure and data transfer: Data subjects may request the disclosure of personal data or the transfer of their data to another controller.
We may defer, restrict or refuse the exercise of data subjects' rights to the extent permitted by law. We may inform data subjects of any requirements that must be met in order to exercise their rights under data protection law. For example, we may refuse to provide information in whole or in part with reference to business secrets or the protection of other persons. For example, we may also refuse to delete personal data in whole or in part with reference to statutory retention obligations.
We may exceptionally provide for costs for the exercise of rights. We will inform data subjects of any costs in advance.
We are obliged to take appropriate measures to identify data subjects who request information or assert other rights. Data subjects are obliged to cooperate.
8.2 Legal protection
Data subjects have the right to enforce their data protection claims through the courts or to lodge a complaint with a data protection supervisory authority.
The data protection supervisory authority for private controllers and federal bodies in Switzerland is the Federal Data Protection and Information Commissioner (FDPIC).
European data protection supervisory authorities - if and insofar as the General Data Protection Regulation (GDPR) is applicable - are designated as members of the European Data Protection Board (EDPB). In some Member States in the European Economic Area (EEA), the data protection supervisory authorities are federally structured, especially in Germany.
9. Use of the website
9.1 Cookies
We may use cookies. Cookies - our own cookies (first-party cookies) as well as cookies from third parties whose services we use (third-party cookies) - are data that are stored in the browser. Such stored data does not have to be limited to traditional cookies in text form.
Cookies can be stored in the browser temporarily as "session cookies" or for a certain period of time as so-called permanent cookies. "Session cookies" are automatically deleted when the browser is closed. Permanent cookies have a specific storage period. In particular, cookies make it possible to recognize a browser the next time it visits our website and thus, for example, to measure the reach of our website. However, permanent cookies can also be used for online marketing, for example.
Cookies can be fully or partially deactivated and deleted at any time in the browser settings. Without cookies, our website may no longer be fully available. We actively request - at least if and insofar as necessary - explicit consent to the use of cookies.
For cookies that are used to measure success and reach or for advertising, a general objection ("opt-out") is possible for numerous services via the AdChoices (Digital Advertising Alliance of Canada), the Network Advertising Initiative (NAI), YourAdChoices (Digital Advertising Alliance) or Your Online Choices (European Interactive Digital Advertising Alliance, EDAA).
9.2 Logging
We may log at least the following information for each access to our website and our other online presence, provided that this information is transmitted to our digital infrastructure during such access: Date and time including time zone, IP address, access status (HTTP status code), operating system including user interface and version, browser including language and version, individual sub-page of our website accessed including amount of data transferred, last website accessed in the same browser window (referrer).
We record such information, which may also constitute personal data, in log files. The information is required to provide our online presence in a permanent, user-friendly and reliable manner. The information is also required to ensure data security - also by third parties or with the help of third parties.
9.3 Tracking pixels
We can integrate tracking pixels into our online presence. Tracking pixels are also known as web beacons. Tracking pixels - also from third parties whose services we use - are usually small, invisible images or scripts formulated in JavaScript that are automatically retrieved when our online presence is accessed. Tracking pixels can be used to collect at least the same information as log files.
10. Notifications and messages
We send notifications and messages by email and via other communication channels such as instant messaging or SMS.
10.1 Measuring success and reach
Notifications and messages may contain web links or tracking pixels that record whether an individual message has been opened and which web links have been clicked on. Such web links and tracking pixels can also record the use of notifications and messages on a personal basis. We require this statistical recording of usage for measuring success and reach in order to be able to send notifications and messages effectively and in a user-friendly, permanent, secure and reliable manner based on the needs and reading habits of the recipients.
10.2 Consent and objection
You must in principle consent to the use of your email address and your other contact addresses, unless the use is permitted for other legal reasons. We may use the "double opt-in" procedure to obtain double-confirmed consent. In this case, you will receive a message with instructions for double confirmation. We may store consents obtained, including IP address and timestamp for evidence and security reasons.
You can in principle object to receiving notifications and communications such as newsletters at any time. With such an objection, you can also object to the statistical recording of usage for measuring success and reach. We reserve the right to send necessary notifications and messages in connection with our activities and operations.
10.3 Service providers for notifications and messages
We send notifications and messages with the help of specialized service providers.
We use in particular:
- Mailgun: platform for transactional emails; providers: Mailgun Technologies Inc (USA) together with subsidiaries ("Mailgun Group"); Privacy Policy: Privacy Policy.
- Mailjet: Email marketing platform; Service provider: Mailgun Technologies Inc. (USA) together with subsidiaries ("Mailgun Group"); Privacy Policy: Privacy Policy, "Security & privacy", "Privacy at Mailjet [...]: Your data is safe with us".
11. Social Media
We are present on social media platforms and other online platforms in order to communicate with interested parties and to provide information about our activities and operations. In connection with such platforms, personal data may also be processed outside Switzerland and the European Economic Area (EEA).
The general terms and conditions (GTC) and terms of use as well as data protection declarations and other provisions of the individual operators of such platforms also apply in each case. These provisions provide information in particular about the rights of data subjects directly vis-à-vis the respective platform, including, for example, the right to information.
For our social media presence on Facebook, including the so-called Page Insights, we - if and to the extent that the General Data Protection Regulation (GDPR) is applicable - are jointly responsible with Meta Platforms Ireland Limited (Ireland). Meta Platforms Ireland Limited is part of the Meta companies (including in the USA). Page Insights provide information about how visitors interact with our Facebook presence. We use Page Insights to make our social media presence on Facebook effective and user-friendly.
Further information on the type, scope and purpose of data processing, information on the rights of data subjects and the contact details of Facebook and Facebook's data protection officer can be found in Facebook's privacy policy. We have concluded the so-called "Data Controller Addendum" with Facebook and thus agreed in particular that Facebook is responsible for guaranteeing the rights of data subjects. For the so-called Page Insights, the corresponding information can be found on the page "Information on Page Insights" including "Information on page insights data".
Users of social media platforms have the option of logging in or registering ("Social Login") with their corresponding user account on our online offering. The respective terms and conditions of the relevant social media platforms apply.
12. third-party services
We use the services of specialized third parties in order to be able to carry out our activities and operations in a permanent, user-friendly, secure and reliable manner. Among other things, we can use such services to embed functions and content in our website. In the case of such embedding, the services used collect the IP addresses of users at least temporarily for technically compelling reasons.
For necessary security-related, statistical and technical purposes, third parties whose services we use may process data in connection with our activities and operations in aggregated, anonymized or pseudonymized form. This is, for example, performance or usage data in order to be able to offer the respective service.
We use in particular:
- Services from Google: Providers: Google LLC (USA) / Google Ireland Limited (Ireland) for users in the European Economic Area (EEA) and Switzerland; General information on data protection: "Privacy and security principles", Privacy Policy, "Google is committed to complying with applicable data protection laws", "Guide to privacy in Google products", "How we use data from websites or apps where our services are used" (information provided by Google), "Types of cookies and similar technologies that Google uses", "Advertising that you can control" ("Personalized advertising").
- Services from Microsoft: Providers: Microsoft Ireland Operations Limited (Ireland) for users in the European Economic Area (EEA), Switzerland and the United Kingdom / Microsoft Corporation (USA) for users in the rest of the world; General information on data protection: "Data protection at Microsoft", "Data protection and privacy", Privacy policy, "Data and privacy settings".
12.1 Digital infrastructure
We use the services of specialized third parties in order to be able to use the necessary digital infrastructure in connection with our activities and operations. This includes, for example, hosting and storage services from selected providers.
We use in particular:
- Amazon Web Services (AWS) including Amazon CloudFront: storage space, content delivery network (CDN) and other infrastructure; providers: Amazon Web Services Inc. (USA) for users in Switzerland / Amazon Web Services EMEA SARL (Luxembourg) for users in the European Economic Area (EEA); Privacy Policy: Privacy Policy, "Privacy Center", "Frequently asked questions about data protection", "General Data Protection Regulation (GDPR) Center".
- Google Cloud including Google Cloud Platform (GCP): storage space and other infrastructure; Google Cloud-specific providers: Google/ LLC (USA) for users in the USA / Google Ireland Limited or Google Commerce Limited (both Ireland) for users in the European Economic Area (EEA) and Switzerland (see "Contracting Party on the part of Google" ["Google Contracting Entity"] for the providers in other countries); Google Cloud-specific information: "Privacy Resource Center", "Privacy Policy", "Center for Compliance Resources", "Trust and Security".
- Microsoft Azure: Storage space and other infrastructure; Provider: Microsoft; Microsoft Azure-specific information: "Data protection in Azure".
- webflow: Website builder; Service provider: Webflow Inc (USA); Privacy Policy: Data protection declaration for users in the European Economic Area, Switzerland and the United Kingdom ("EU & Swiss Privacy Policy"), Privacy Policy for users in the rest of the world ("Global Privacy Policy"), Cookie Policy.
- Vercel: Cloud deployment platform, in particular for static websites; Service provider: Vercel Inc (USA); Privacy Policy: Privacy Policy, "Additional Information for Users in the EEA and the UK".
12.2 Appointment scheduling
We use the services of specialized third parties to arrange appointments online, for example for meetings. In addition to this privacy policy, any directly visible terms and conditions of the services used, such as terms of use or privacy policies, also apply.
We use in particular:
- Google Calendar: Online appointment scheduling; Provider: Google; Google Calendar-specific information: "Scheduling with Google Calendar", "Privacy in Google Calendar".
12.3 Audio and video conferencing
We use specialized services for audio and video conferencing to communicate online. For example, we can use them to hold virtual meetings or conduct online lessons and webinars. When participating in audio and video conferences, the legal texts of the individual services, such as privacy policies and terms of use, also apply.
We recommend muting the microphone by default and blurring the background or displaying a virtual background when participating in audio or video conferences, depending on your life situation.
We use in particular:
- Google Meet: Video conferencing; Service provider: Google; Google Meet-specific information: "Google Meet - Security and privacy for users".
- Zoom: Platform for collaborative work, especially with video conferencing; Service provider: Zoom Video Communications Inc. (USA); Privacy Policy: "Data protection at Zoom", Privacy Policy, "Legal compliance".
12.4 Online collaboration
We use third-party services to enable online collaboration. In addition to this Privacy Policy, any directly visible terms and conditions of the services used, such as terms of use or privacy policies, also apply.
We use in particular:
- Notion: Platform for team collaboration; Service provider: Notion Labs Inc (USA); Privacy Policy: Privacy Policy, "Security & Privacy", Cookie Policy.
12.5 Social media functions and social media content
We use third-party services and plugins to embed functions and content from social media platforms and to enable the sharing of content on social media platforms and in other ways.
We use in particular:
- Facebook (social plugins): Embedding Facebook functions and Facebook content, for example "Like" or "Share"; providers: Meta Platforms Ireland Limited (Ireland) and other Meta companies (including in the USA); Privacy Policy: Privacy Policy.
- Instagram platform: Embedding Instagram content; provider: Meta Platforms Ireland Limited (Ireland) and other Meta companies (including in the USA); Privacy Policy: Privacy Policy (Instagram), Privacy Policy (Facebook).
- LinkedIn Consumer Solutions Platform: Embedding LinkedIn functions and content, for example with plugins such as the "Share Plugin"; Service provider: Microsoft; LinkedIn-specific information: "Data protection" ("Privacy"), Privacy Policy, Cookie Policy, Cookie management /objection to email and SMS communication from LinkedIn, objection to interest-based advertising.
- Pinterest (social plugins): Embedding functions and content or pins from Pinterest (example: "Pin Widget"); provider: Pinterest Inc (USA) / Pinterest Europe Ltd (Ireland) for users in the European Economic Area (EEA); Privacy Policy: "Privacy, security and legal", Privacy Policy, "Personalization and Data", Cookie Policy.
- TikTok (social plugins): Embedding of functions and content from TikTok, for example "Share to TikTok"; provider: TikTok Information Technologies UK Limited (United Kingdom) and TikTok Technology Limited (Ireland) for users in the European Economic Area (EEA), the United Kingdom and Switzerland / TikTok Inc. (USA) for users in the USA / TikTok Pte. Ltd. (Singapore) for users in the rest of the world; information on data protection: Privacy Policy, "Privacy Policy for Younger Users", Cookie Policy, "Privacy and Cookie Policy for TikTok for Business" ("TikTok for Business - Privacy and Cookie Policy").
12.6 Maps
We use third-party services to embed maps on our website.
In particular, we use:
- Google Maps including Google Maps Platform: map service; Provider: Google; Google Maps-specific information: "How Google uses location information".
12.7 Digital audio and video content
We use services from specialized third parties to enable the direct playback of digital audio and video content such as music or podcasts.
We use in particular:
- Loom: Video hosting, in particular hosting of screen recordings; providers: Atlassian Pty Ltd (Australia) / Atlassian Inc (USA); Privacy Policy: Privacy Policy, Cookie and Tracking Policy.
- YouTube: Video platform; Service provider: Google; YouTube-specific information: "Privacy and Security Center", "My data on YouTube".
12.8 Documents
We use third-party services to embed documents on our website. Such documents may include PDF files, presentations, tables and text documents. This allows us not only to view, but also to edit or comment on such documents.
We use in particular:
- Canva: Digital documents; Service provider: Canva Pty Ltd (Australia); Privacy Policy: Privacy Policy, Trust, "Security at Canva", Cookie Policy.
- Google Docs: Documents, presentations and spreadsheets; Provider: Google; Google Docs-specific information: "Privacy in Google Docs, Google Sheets and Google Presentations".
12.9 Fonts
We use third-party services to embed selected fonts, icons, logos and symbols on our website.
We use in particular:
- Google Fonts: Fonts; Service provider: Google; Google Fonts-specific information: "Your Privacy and Google Fonts", "Privacy and data collection" (at Google Fonts).
12.10 E-Commerce
We operate e-commerce and use third-party services to successfully offer services, content or goods.
12.11 Payments
We use specialized service providers to process our customers' payments securely and reliably. For the processing of payments, the legal texts of the individual service providers such as General Terms and Conditions (GTC) or data protection declarations also apply.
We use in particular:
- Stripe: Processing of payments; providers: Stripe Inc (USA) / Stripe Payments Europe Limited (SPEL, Ireland) for users in the European Economic Area (EEA) and Switzerland and partly in the United Kingdom / Stripe Payments UK Limited (United Kingdom) and Stripe Capital Europe Limited (Ireland) partly for users in the United Kingdom; Privacy Policy: "Stripe Datenschutz Center" ("Stripe Privacy Center"), Privacy Policy, Cookie Policy.
- TWINT: Processing of payments in Switzerland; Service provider: TWINT AG (Switzerland); Privacy Policy: Data protection declaration, "Security according to Swiss standards".
- Worldline: Processing of payments, in particular with mobile payment solutions; providers: Worldline SA (France), Worldline Schweiz AG (Switzerland) and other Worldline companies around the world (including in the USA); Data protection information: Data protection declaration, "Responsible Data Handling Program", Cookie Policy.
12.12 Advertising
We use the option of displaying targeted advertising on third parties such as social media platforms and search engines for our activities and operations.
We would like to use such advertising in particular to reach people who are already interested in our activities and operations or who might be interested in them (remarketing and targeting). For this purpose, we may transmit corresponding - possibly also personal - information to third parties who enable such advertising. We can also determine whether our advertising is successful, i.e. in particular whether it leads to visits to our website (conversion tracking).
Third parties with whom we advertise and with whom you are registered as a user may be able to assign the use of our website to your profile there.
We use in particular:
- Google Ads: Search engine advertising; Provider: Google; Google Ads-specific information: Advertising based on search queries, among other things, using various domain names - in particular doubleclick.net, googleadservices.com and googlesyndication.com - for Google Ads, "Advertising" (Google), "Manage displayed advertising directly via ads".
- LinkedIn Ads: Social media advertising; Provider: LinkedIn Corporation (USA) / LinkedIn Ireland Unlimited Company (Ireland); Privacy Policy: Remarketing and targeting in particular with the LinkedIn Insight Tag, "Privacy Policy", Privacy Policy, Cookie Policy, Objection to personalized advertising.
- Meta Ads: Social media advertising on Facebook and Instagram; provider: Meta Platforms Ireland Limited (Ireland) and other Meta companies (including in the USA); Privacy Policy: Targeting, including retargeting, in particular with the Meta-Pixel and with Custom Audiences including Lookalike Audiences, Privacy Policy, "Advertising Preferences" (user login required).
- Microsoft Advertising: Search engine advertising on Bing, DuckDuckGo and Yahoo!; Provider: Microsoft; Microsoft Advertising-specific information: "Microsoft Advertising Privacy Policy", "Microsoft Advertising Guidelines: Legal, Privacy and Security", "Advertising Settings" (objection to personalized advertising).
- Pinterest Ads: Social media advertising; provider: Pinterest Inc (USA) / Pinterest Europe Ltd (Ireland) for users in the European Economic Area (EEA); Privacy Policy: Remarketing and targeting in particular with the Pinterest tag, "Privacy, security and legal", Privacy Policy, "Personalization and data", "Personalized ads on Pinterest", "Data sharing on Pinterest", Cookie Policy.
- TikTok Ads: Social media advertising; Provider: TikTok Information Technologies UK Limited (United Kingdom) and TikTok Technology Limited (Ireland) for users in the European Economic Area (EEA), the United Kingdom and Switzerland / TikTok Inc. (USA) for users in the USA / TikTok Pte. Ltd. (Singapore) for users in the rest of the world; Data protection information: Remarketing and targeting in particular with the TikTok pixel, Privacy Policy, Privacy Policy for Younger Users, Cookie Policy, "Privacy and Cookie Policy for TikTok for Business" ("TikTok for Business - Privacy and Cookie Policy").
13. Extensions for the website
We use extensions for our website in order to be able to use additional functions. We may use selected services from suitable providers or use such extensions on our own digital infrastructure.
We use in particular:
- Google reCAPTCHA: Spam protection (differentiation between desired content from humans and unwanted content from bots and spam); Provider: Google; Google reCAPTCHA-specific information: "What is reCAPTCHA?".
14. success-and-reach-measurement
We try to determine how our online offer is used. In this context, we can, for example, measure the success and reach of our activities and operations as well as the effect of third-party links to our website. We can also, for example, test and compare how different parts or versions of our online offering are used ("A/B test" method). Based on the results of the success and reach measurement, we can in particular correct errors, strengthen popular content or make improvements to our online offering.
In most cases, the IP addresses of individual users are stored for the purpose of success and reach measurement. In this case, IP addresses are generally shortened ("IP masking") in order to comply with the principle of data minimization through the corresponding pseudonymization.
Cookies may be used to measure success and reach and user profiles may be created. Any user profiles created include, for example, the individual pages visited or content viewed on our website, information on the size of the screen or browser window and the - at least approximate - location. In principle, any user profiles are created exclusively in pseudonymized form and are not used to identify individual users. Individual third-party services with which users are registered may be able to assign the use of our online offering to the user account or user profile of the respective service.
We use in particular:
- Google Marketing Platform: Performance and reach measurement, in particular with Google Analytics; Provider: Google; Google Marketing Platform-specific information: Measurement also across different browsers and devices (cross-device tracking) and with pseudonymized IP addresses, which are only exceptionally transmitted in full to Google in the USA, "Data protection" (for Google Analytics), "Browser add-on to deactivate Google Analytics".
- Google Tag Manager: Integration and management of Google and third-party services, in particular for performance and reach measurement; Service provider: Google; Google Tag Manager-specific information: "Data collected with Google Tag Manager"; further information on data protection can be found in the individual integrated and managed services.
- Hotjar: Recording of user behavior; Service provider: Hotjar Ltd. (Malta); Privacy Policy: Recording without reference to individual website visitors, for example with regard to movements and clicks with a mouse or other input option, "Privacy Policy and Hotjar", "Privacy Policy", Privacy Policy, Cookie Policy, "Security".
15. final provisions
We may amend and supplement this privacy policy at any time. We will provide information about such amendments and additions in an appropriate form, in particular by publishing the current privacy policy on our website.