With the experienced trademark attorneys at Jurata®, your trademark is registered in no time—at a guaranteed fixed price. This ensures effective protection against imitators and guarantees that you can defend your brand effectively.
We have simplified trademark registration as much as possible so that the process is quick and efficient.
No unpleasant surprises — because with our guaranteed fixed prices, you always have full price transparency.
As part of the trademark package, our trademark attorneys are available for a detailed consultation at no additional cost.
Certified trademark experts from Switzerland's largest network of lawyers will take care of your trademark registration.
Jurata-Garantie: If, after the consultation with the trademark attorney, you decide not to register the trademark after all, you will be refunded 50% of the package price.
Registration of an additional trademark (e.g., word/figurative mark in addition to a word mark) for the same goods & services
Registration fees of the Institute of Intellectual Property (CHF 350 for 10 years of trademark protection)
Jurata is an uncomplicated, competent and fast service. In the first week, the consultation with a trademark lawyer took place via Zoom and everything was initiated to register my trademarks. Highly recommended.
The (international) trademark application with Jurata was quick, uncomplicated and cost transparent. Especially as a startup, it is important not to have any unpleasant cost surprises. The partner lawyer was super competent and responsive. This is what legal services should be like!
Good advice is worth its weight in gold. Good advice is invaluable. When I tackled the topic of trademark law and trademark registration a few weeks ago, I honestly felt a bit lost in the jungle of paragraphs, national and international conditions, requirements and processes. But with Jurata's platform and offering, the challenges have not only been resolved with one click, but have also opened completely new doors.
Our trademark registration with Jurata was quick and easy. Jurata took time to answer all questions and explained everything in detail. Not only the service, but also all costs were transparently communicated. I can recommend Jurata's service to everyone!
More focus on the essentials — outsource your bookkeeping to Jurata's experienced accounting experts at a fixed monthly price.
Have Jurata's experienced business lawyers draw up an individual shareholder commitment agreement
Have the experienced commercial lawyers from Jurata® draw up the privacy policy for your company individually.
The fee for registering a trademark in three
Goods & service classes in Switzerland amount to CHF 350. Each additional class of goods & services for which the trademark is to be registered will be charged CHF 100 by the Institute of Intellectual Property. The fee covers trademark registration for a period of 10 years. At the end of the 10 years, registration can be extended for a further 10 years at a time for CHF 700.
The international extension is subject to various fees. The processing fee of the Institute of Intellectual Property is CHF 100, plus a basic fee of CHF 653 from the World Intellectual Property Organization (OMPI). Finally, a further additional fee is due for each country to which the trademark is to be extended. For many countries, this fee is CHF 100; for individual countries, it is determined individually. Overall, international expansion therefore entails considerable costs.
Branding initially focuses on questions from the marketing sector. However, the legal aspects must not be forgotten: Detailed trademark research is very important to avoid the need for a rebrand later because the trademark rights of another company are being infringed. If a trademark is to be registered, it must be ensured beforehand that the trademark can be registered at all. Trademarks, for example, must not be misleading or descriptive of the services offered. In order to create the strongest possible brand that can be used to efficiently repel imitators, the brand should also be as distinctive as possible.
No, trademark registration is not absolutely necessary to offer goods or services. This applies to a certain, narrow extent, even if a competitor subsequently has your company's brand protected as a trademark. However, to do so, you must be able to prove that you have already used the trademark in the past for the goods or services in question. However, registration is useful in many cases and saves you from future hassle.
This depends heavily on your specific situation. The more the company value is based on the quality of the goods or services and not on their uniqueness on the market, the more useful the brand is. In general, it can also be said that a brand is more useful for companies in the B2C (business to consumer) business with a large customer base than for companies with a few, specialized business customers who know your company personally. It is also important to consider which markets the company operates in.
Your company can use the trademark for all goods and services for which it has been registered. At the same time and absolutely essential, however, is that your company can now defend itself against new registrations or the use of similar brands in order to prevent a weakening of its own brand. This requires that new registrations are monitored and thus discovered trademark infringers are informed of your company's existing trademark rights and pointed out that they are infringing existing trademark rights. In a next step, you can then decide whether you want to take legal action against the infringer. With a registered trademark, it is also possible to capitalize your trademark, for example through licensing.
As part of the registration process for a Swiss trademark, the Institute of Intellectual Property does not check whether your trademark registration could infringe other trademarks that have already been registered earlier. However, trademark infringement can lead to high costs under certain circumstances: opposition costs, possible compensation and costly civil proceedings. An existing trademark owner can bring civil proceedings long after a trademark registration if you have already invested a lot of time and money in building your brand. It is therefore recommended to have a so-called similarity search carried out before registering your trademark. It comprehensively investigates whether similar or even identical trademarks have already been filed or registered. This applies to word marks as well as to figurative marks or word-image marks.
In order for you to be able to effectively defend your trademark, you must be actively informed when a competitor files an identical or similar trademark for registration. This requires that you actively monitor the trademark register as part of constant monitoring or have it monitored by a specialist.
.avif){kind=small}
Receive valuable insights, best practices, and exclusive offers for your SME in the fields of law, accounting, and taxes, delivered directly to your inbox for free once a month.